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UK Hotel Chain Premier Inn to Launch Hotels in Oman
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03 Nov. 2008
Premier Inn, UK's top listed hotel brand has signed a joint venture with The Emirates Group to introduce its mid-market chain to Oman and further adding three more hotels in Oman by 2010. This agreement marks the start of a strategic partnership with the Sultan of Oman and Premier Inn Hotels Initial target areas will be Muscat, Sohar and Salalah. It is estimated that the initial phase of development alone will involve an investment of around $95m.
The closest competitor for Premier Inn is UK based Travelodge. Rooms in all of the chain's hotels follow a similar style and layout pattern and include a double bed or twin beds, desk area, shelves, colour TV and en-suite bath/shower room. Family Rooms come with an extra sleep-on sofa and/or pull-out beds. More often than not, priced higher than standard rooms, but nor are they usually any bigger compared to the double-bed rooms. Properties which were previously Premier Lodge hotels have slightly smaller rooms but they have wider beds which were a feature of Premier Lodge. Basic room design and layout was revised in 2006, however the rooms offer the same facilities as before. The same layout is likely to repeat for Hotels in Oman.
Premier Inn has already secured sites in UAE - Ras Al Khaimah and Umm Al Quwain for developing its chain of hotels. Premier Inn operates a hotel at Dubai Investments Park offering facilities like, Meeting rooms, 308 clean and comfortable rooms, Swimming pool and whirlpool bath, Restaurant, bar and Costa coffee store.
Hotels in the pipeline are the ones opening at Dubai Silicon Oasis, the International Airport and Al Jadaf. The company also has plans to open in Qatar, Bahrain and Saudi Arabia and aims to operate more than 6,000 rooms across the GCC by 2012 including the ones in its Oman hotels.
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