1/30/2007
 
Jumeirah to Implement SoftBrands Next Generation Technology Throughout Its Portfolio of Luxury Hotels and Resorts

SoftBrands, Inc. (AMEX: SBN) a global supplier of enterprise application software, today announced that it has entered into a business partnership with Jumeirah, the Dubai-based dynamic and fast growing luxury hospitality group and member of Dubai Holding, to install SoftBrands' Core Central Reservation System, Epitome Business Intelligence and Epitome Property Management System in properties in Dubai and around the world.

Jumeirah properties are regarded as the world's most luxurious and innovative and have won numerous prestigious international travel and tourism awards. Jumeirah currently manages luxury hotels and resorts in three of the world's most exciting destinations; Dubai, London and New York, and is well underway to achieve its ambitious expansion plans to grow its portfolio to 40 luxury hotels by the end of 2009. The group's portfolio of luxury hotels includes the renowned Burj-Al-Arab, the world's most luxurious hotel; multi-award winning Jumeirah Beach Hotel; Jumeirah Emirates Towers; Madinat Jumeirah; Jumeirah Bab Al Shams Desert Resort & Spa in Dubai; Jumeirah Essex House, one of New York's most prominent and historic luxury hotels; the Jumeirah Carlton Tower; and Jumeirah Lowndes Hotel in London.

"We went through a very comprehensive, in-depth and competitive evaluation process with various hospitality vendors,"