25% growth expected in Occupancy at The Hotel Show
The Hotel Show, the Middle East's leading supplies exhibition to the region’s burgeoning hospitality and leisure sectors, has already reserved an additional 2,500 square metres of stand space, making a total of 13,000 square metres to cope with escalating sales enquiries for next year. The industry showcase, organised by dmg world media Dubai Ltd one of the region’s leading exhibition companies based in Dubai, is due to take place on June 3-5 2007, at the Dubai International Exhibition Centre.
“At this year’s event we hosted 700 exhibitors from 46 different countries, which was a 30 per cent increase over the previous year. With the regional hospitality industry in such buoyant mood, we are confident that our projections for 2007 will be realised,” commented Maggie Moore, Exhibition Director, The Hotel Show.
Visitor numbers have also increased enormously
over the last two years. In 2005 the show
attracted 8,124 visitors, which was a 44 per
cent increase over the previous year and this
year more than 11,500 trade visitors were
recorded, a further increase of 42 per cent.
Visitor profiles included, regional owner-operators,
key decision makers from international five
star hotel chains, procurement specialists,
and, architects and interior designers. Almost
half of those registered came from outside
of Dubai, clearly indicating the mounting
international interest in the event, especially
from Kuwait, Iran and Western Europe. Indeed
it was the enhanced quality of visitors that
contributed towards the success of the show,
this year, Managing Directors and General
Managers accounted for over a third of the
total visitors, giving exhibitors access to
key decision makers, boosting their on-site
orders and providing quality sales leads.